What was your favorite highlight of the show last night? Mine was the women cleaning up all but one of the awards they were nominated. Who runs the world? GIRLS GIRLS!

Don’t be this guy! A few weeks ago I stumbled on a tweet from my mentor Diddy, an apology tweet to thousands of fans due to a cancelled show. There was nothing he could do because the man felt ill. Its natural, it can happen to all of us. Felt sorry for him and the [...]

Every now and then, I get the question; how can you be an entertainment/marketing company? This was something I had been asking myself from the inception of this firm. Sitting in business school, not once was “entertainment” mentioned as part of the marketing mix. In theory entertainment does not play a role in marketing. Most [...]

Thisis50 Speaks With One Of The Top Music Executives Of Our Time, ‘Steve Rifkind’ , He speaks on Akon’s low sales he received for the first week of “Trouble” and selling millions to this day, going from President of LOUD Records to SRC, changes in the music industry, maintaining a high level of success, adapting [...]

The tittle of the album sounds appropriate for Rick Ross after all the shots the rapper has taken in the past few years. Beef with 50 cent, pictures of his past job as a correctional officer surfaced and the man he had borrowed his name from sued him. Through all these obstacles, he by far [...]

I was a stern supporter of Nas when he declared RAP was dead a few years back. I did so because the new generation of rappers was taking a detour which was not synonymous with the fore bearers of the art-form. Lyrics were not in the vocabulary of the young rappers and wordplay had taken [...]

Collective thinking is an important aspect of all business practices in the new marketplace. Long gone are the times of companies strictly coming up with ideas through their R&D and asking consumers to accept “as is”. Companies are now collecting ideas from their executives, employees and even the consumer to build better products and services. [...]